I finished staging on a Thursday night, and Friday had my first prospects stop by to take a look. The first thing they told me when they called back was to say that they loved the house, and that when they turned the corner and saw the baby room they realized they wanted to buy the house. They are a young couple with a 3 month old baby. They sent their applications in the next day and their biggest concern wasn’t the price of the house, or getting an inspection or warranty on the house, or even what their monthly payment would be on a lease option. Their biggest concern was that something would happen and they wouldn’t get THAT house. They didn’t want any other house, just ours!
They put down their earnest money a few days later and we are closing (they have even gotten their own financing) early next week.
Your workshop and staging system taught me what specific props to stage with and how to place everything to elicit a positive emotional response in people. I have heard staging presentations from other investors, but none were targeted at getting that real emotion from potential buyers, and none were so specific that I could turn around and set up designer scenarios throughout our homes. So I want to send you a world of thanks for your help! It has really paid off for us!
Monica Sharp
JME Properties
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Just wanted to share how I have sold or lease- optioned 6 houses in the last couple of weeks using Karen Schaefer’s staging system. I have always depended on creative financing to find motivated buyers for my properties but have found that a combination of creative financing and proper staging dramatically impacts my results.
Bill Bronchick, CAREI,
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“Simple Appeal has revolutionized my methods for effectively marketing & selling investment properties. By implementing Karen’s staging principles, I now generate far more showings and am able to sell my houses significantly faster than in the past…for more money. The bottom line is that staging works. It provides me the advantage when competing with other homes on the market. It has also helped me reduce the time and amount of money I spend on remodeling houses. Thanks Karen!”
Jeff Warren
Morgan Homes of Colorado
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“That’s why many real estate agents employ professional “home stagers” when they want to guarantee a quick sale. Corcoran’s Singer says her staged properties tend to sell faster and for more money than ones that aren’t prepped in this fashion.”
Stacey L. Bradford SMARTMONEY.COM: March 30, 2007
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