Beyond the Gleam
Everyone who has ever walked through an open house knows that having a clean house is extremely important if you want to make the sale. But is it everything? The simple answer is no. There is much more involved in getting your home ready for a successful sale, than simply cleaning it. The unfortunate fact is that far too many sellers fail to realize this right away.
I don’t want to understate the importance of a clean and shiny house, because obviously a dirty house with cob webs in the corners and toothpaste residue in the sinks is not going to appeal to buyers. However, cleaning your house should be the bare minimum that you do to get it ready for sale.
Once you are finished scrubbing and polishing, it’s time to go beyond the gleam. A shiny clean space – while it looks nice – is not enough to sell your property. That’s where home staging comes in. At Simple Appeal (www.simpleappeal.com) we take your house from nice to sensational by using simple staging techniques that appeal to a buyer on an emotional level. A clean and shiny house will appeal to a buyer on a logical level. They may think, “Wow this is a really nicely kept house.” But you want more than that. With a little strategic home staging, you will have buyers envisioning their child’s next birthday party in the kitchen, Christmas dinner in the dining room and a family barbeque in the back yard.
Appealing to a buyer on an emotional level, so that they can picture themselves in your home, living their life – is what will sell your home. At Simple Appeal, we help you go beyond the surface by creating Pockets of Emotion that keep a buyer thinking of your home long after they leave it. Instead of thinking of your home as one of the dozens of clean homes they saw that day, they will remember it as the house that they could picture themselves living in.
Karen Schaefer
Simple Appeal
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Picture Perfect Real Estate Success
Karen Schaefer
Simple Appeal, Inc.
When most people think of home staging they think that it begins and ends inside the home, and that the primary use of staging a home is for open houses. That couldn’t be further than the truth. Home staging is crucial at the very beginning of the home selling process – when it comes to taking the sales photos of the property.
The power of a properly taken real estate photograph is huge, especially if your property is for sale by owner. A properly presented picture can entice prospective buyers to visit your home to learn more. You may think that anyone with a digital camera can prepare your sales photos, but unless you have an eye for home staging or proper presentation, you may want to leave it to the professionals.
Obviously when you take a picture of a room, it should be clean and tidy. Arranging furniture to showcase the room’s highlights is important. Don’t take photos on rainy days or at night because it is best to have as much natural light coming into the rooms as possible, otherwise the house may appear dreary and dark.
An excellent tip to flip a property fast is to take a few steps back when you’re taking the photo. Rooms that appear larger in photos will attract buyers much faster than small, crowded rooms. Using a wide angled lens is another easy tip that allows the room to look much larger in a photograph.
Properly presented photos are an invaluable sales tool that you can use on your brochures, website, listings and any handouts that you give potential buyers after viewings. For more real estate tips and information on home staging classes check out www.simpleappeal.com
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Smell your way to a sale
Karen Schaefer
Simple Appeal, Inc.
When it comes to staging a home many people think about the furniture, the decorations, and of course the general appearance of the home. But if you want to flip a property fast, your home staging needs to include the power of scent.
Too many people underestimate the power of scent, however it is a very powerful sense and should never be forgotten about or you may be missing out on sales, which ultimately means more money in your pocket.
The sense of smell is thousands of times more sensitive to any of the other four senses which means that the very first thing that people will notice about a property is the way it smells. Of course you are going to want that impression to be a good one.
Scent is extremely important when it comes to selling a home because of the way that the brain processes different smells. When your brain registers a smell, it also triggers an emotional response because your olfactory sensors are connected to the limbic system which is the bodily system responsible for emotions and mood. The other crucial thing to understand about scent is that the brain is processing the smell, long before you even realize it. Which means that potential buyers may already be forming an opinion about a home, before they even realize it based on smell alone.
When you are staging a home consider these tips. If you are trying to achieve a romantic impression in a room use: jasmine, rose, sandalwood or gardenia. For a calming and relaxing mood: lavender, bergamot, sandalwood or chamomile, are good choices. And for a refreshing and uplifting setting: mint, pine, eucalyptus and citrus are all good choices.
For more real estate tips and information on home staging check out www.simpleappeal.com
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Everyone who has ever walked through an open house knows that having a clean house is extremely important if you want to make the sale. But is it everything? The simple answer is no. There is much more involved in getting your home ready for a successful sale, than simply cleaning it. The unfortunate fact is that far too many sellers fail to realize this right away.
I don’t want to understate the importance of a clean and shiny house, because obviously a dirty house with cob webs in the corners and toothpaste residue in the sinks is not going to appeal to buyers. However, cleaning your house should be the bare minimum that you do to get it ready for sale.
Once you are finished scrubbing and polishing, it’s time to go beyond the gleam. A shiny clean space – while it looks nice – is not enough to sell your property. That’s where home staging comes in. At Simple Appeal (www.simpleappeal.com) we take your house from nice to sensational by using simple staging techniques that appeal to a buyer on an emotional level. A clean and shiny house will appeal to a buyer on a logical level. They may think, “Wow this is a really nicely kept house.” But you want more than that. With a little strategic home staging, you will have buyers envisioning their child’s next birthday party in the kitchen, Christmas dinner in the dining room and a family barbeque in the back yard.
Appealing to a buyer on an emotional level, so that they can picture themselves in your home, living their life – is what will sell your home. At Simple Appeal, we help you go beyond the surface by creating Pockets of Emotion that keep a buyer thinking of your home long after they leave it. Instead of thinking of your home as one of the dozens of clean homes they saw that day, they will remember it as the house that they could picture themselves living in.
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Contact us at:
Email: info@simpleappeal.com
Phone / Fax: 1-877-900-7824
